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Waiting for "Superman" is a Hit
posted by: Alix | September 27, 2010, 03:07 PM   

The numbers are in for the much-talked-about documentary, Waiting for "Superman" and it seems director Davis Guggenheim has another hit on his hands. Despite the fact that it only debuted in New York and Los Angeles the movie performed extremely well.

Earning $141,000 on just four screens across the entire country, the movie's per screen average was $35,250. In comparison, Wall Street: Money Never Sleeps, which opened at number one, earned just $5,330 per screen and was shown on 3,565 movie screens.

On the heels of major mainstream media coverage, "Superman" outperformed estimates and is on its way to becoming a major nationwide success in the coming weeks.

Last week it was hard to turn on the TV or radio without hearing about this new groundbreaking film. Oprah dedicated two full hours of programming to the film with guests ranging from New Jersey Governor Chris Christie to music star John Legend. It's clear that the film is affecting a broad audience and not just the same policy oriented reformers.

On Oprah's show, Facebook CEO Mark Zuckerberg announced a donation of $100 million dollars to reform Newark, NJ's failing schools. The announcement coincided with the film's opening and has been pegged as the beginning of a new epicenter of education reform and a model for the rest of the country championed by the NJ governor and the mayor of Newark, Cory Booker.

Guggenheim's film about global warming created a firestorm of controversy and legislative action. Only time will tell if the same will ring true with education reform and his current project. Waiting for "Superman" is certainly on track to become a full-fledged movement in its own right, while reinvigorating the reform agenda nationwide.

Will you see the film when it comes to your town?

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